Use buyer language
Search the words agencies use in solicitations, not only the words you use on your website.
Describe what your company sells and get a practical NAICS research starter list, SAM.gov keyword ideas, and a Marcus prompt. Always verify final NAICS and size-standard decisions with official SBA and Census sources.
This tool gives research starting points, not legal or official certification advice.
Search the words agencies use in solicitations, not only the words you use on your website.
NAICS codes affect small business size standards. Confirm the official rule before relying on a code.
Most companies need a short list of likely codes, then evidence from real opportunities.
NAICS affects how opportunities are categorized, how set-asides are evaluated, and which size standard may apply. A weak code choice can hide good notices or put you in the wrong competitive lane.
Use this page as a research starter, then verify descriptions with official NAICS resources and confirm small business size standards with SBA before making a certification or bid decision.
Turn the shortlist into a SAM.gov search plan, test it against live results, and use the bid/no-bid scorecard before pursuing a notice.
Many businesses need a short list of candidate codes. Test each code against real notices and keep the ones that consistently return work you can actually perform.
The right code follows the principal purpose of the contract. A software support project, cybersecurity assessment, staffing requirement, and construction job may use very different codes.
Record why each code is on your list, which agencies use it, and whether your company is small under the applicable size standard before relying on it in a pursuit.
Open several SAM.gov notices that look close to your work and compare the NAICS, title, scope, and evaluation language. Real buyer usage is better evidence than guessing from a code title.
A code that is too broad for you as a prime may still reveal subcontracting targets. Track which codes are realistic for prime bids and which are better for teaming.
Once you verify the short list, add it to your GovScout Business Profile so Marcus can use it when evaluating opportunities, saved searches, and pursuit fit.
The best NAICS choice usually comes from the principal purpose of the work, not the most familiar label. Compare the scope, deliverables, buyer office, and size standard before relying on a code for a pursuit decision.
| Signal | What to check | Why it matters |
|---|---|---|
| Scope language | What the contractor must actually deliver | Prevents forcing a familiar code onto the wrong work |
| Buyer office | Program office, facility, contracting office, and agency pattern | Shows how that buyer normally categorizes the work |
| Size standard | SBA size threshold for the candidate code | Determines whether small-business eligibility is realistic |
| Search results | Whether SAM.gov returns notices your company can perform | Turns code selection into evidence instead of guessing |