Lead with relevance
Do not send generic “we do everything” emails. Tie outreach to a real agency need, NAICS lane, or notice.
Turn random names and emails into an organized outreach plan. Track agencies, small business specialists, contracting officers, primes, reason for contact, and your next follow-up step.
Only use public, relevant business contacts. Marcus should draft outreach for review, not send without approval.
Do not send generic “we do everything” emails. Tie outreach to a real agency need, NAICS lane, or notice.
Most outreach fails because nobody records the next step. A simple tracker fixes that.
Marcus can help draft the email, but the business owner should approve it before delivery.