What is a capability statement?

A capability statement is a short business profile used in government contracting. It usually lists core services, NAICS codes, certifications, differentiators, past performance, and contact information.

Can I use this draft for federal contracting outreach?

Yes, use it as a starter draft. Review and customize it before sending it to contracting officers, small business specialists, primes, or teaming partners.

How does Marcus improve the draft?

Marcus can tailor the statement to a specific agency, opportunity, NAICS code, set-aside, or teaming target after he knows your business profile and pursuit goal.

Free GovCon Tool

Capability Statement Generator for Small Businesses

Build a first draft you can clean up, save, and bring into Marcus. This runs in your browser and gives you a practical one-page structure for contracting officers, small business specialists, primes, and teaming partners.

Draft Output

Fill in the company inputs and click Build Draft. Your capability statement starter will appear here.

Improve With Marcus

Review before sending. A good capability statement should be specific, truthful, and tailored to the buyer.

Use it for outreach

Send a tighter version to small business specialists, contracting officers, and prime contractors.

Use it with SAM.gov

Compare the draft against a notice to see whether your proof matches the requirement.

Use it with Marcus

Paste the draft into Marcus and ask for a buyer-specific version with a 72-hour action plan.

What belongs in it?

A strong capability statement should include core services, NAICS codes, certifications, differentiators, past performance proof, contact details, and the buyer lane you want to pursue.

What should stay out?

Do not overload the page with every possible service, unsupported claims, generic slogans, or certifications that are not active. Federal buyers need quick proof, not brochure fluff.

What is the next step?

After the draft is clean, build a SAM.gov search plan, score your readiness, and use Marcus to tailor the statement to a specific opportunity.

Buyer-specific version

Create one master draft, then make a separate version for each agency, prime, or opportunity. The strongest version uses the buyer's language and moves the most relevant proof to the top.

Proof beats promises

If you claim cybersecurity, maintenance, staffing, construction, or professional services capability, add proof: project type, customer type, result, tools, certifications, location, or team capacity.

Review cadence

Revisit the statement after every serious pursuit. New past performance, better NAICS evidence, certifications, and agency targets should improve the document over time.

Before sending

Read the draft like a contracting officer with one minute to decide whether you belong in the conversation. The services, proof, and contact path should be clear without a sales call.

For primes

When sending to a prime contractor, emphasize the work package you can support, certifications that help their subcontracting plan, and the low-risk proof that makes you easy to team with.

For agencies

When sending to an agency, connect your capabilities to mission need, contract vehicle, location, NAICS, or previous government-style work. Keep it factual and easy to scan.